Whether you like it or not, people outside of your design team are making significant design choices that affect your customers in important ways. They are designers.
I keep beating the drum because I want designers to change the way they think about their role and become better stewards of good design.
When you accept that design happens almost everywhere in your organization, you have to take responsibility for it.
Focusing on the core business is what differentiates real product design from interface design or even user experience design. Fundamental product design is really hard and requires a lot of legwork, but this is what designers at the highest level do — and it’s why their work is better than yours.
Having more people who do design is additive, not competitive. These designers make your team and your product stronger, because they’re contributing from their unique perspectives.
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Psychology, thus, becomes a crucial element in designing the right kind of systems, interfaces and experiences for your users/customers.
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