When we fail to define the problem and our audience, the products we create are inherently useless.
Bad design often results in a lack of empathy and when I mean empathy, I mean a basic to deep understanding of who we are creating our products for.
When we don’t understand our audience, we fail to see the problem they are going through and end up designing for ourselves.
#1 Talk and LISTEN to people- This can simply mean talking to people to get a sense of their problems if you don’t have one in mind.
#2 Define the problem- What is a person’s core need and how can I help them?
#3 Determine if there is a need or market for your product- After defining the problem, is this design something people really need?
#4 Include people in the design process- People are the core of your product.
#5 Have a solid rationale- How does your design solve a problem?
#6 Test and validate your designs- When you have ideas, testing them with your users is extremely helpful and can address a lot of holes in your design.
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