When bringing a new product or when expanding a product to a different culture than your own, you must consider the users’ background as essential.
“Don’t find customers for your products, find products for your customers.” – Seth Godin
Aligning your product with your users’ values, needs and frustrations right from the beginning is the best way to predict and achieve success.
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Psychology, thus, becomes a crucial element in designing the right kind of systems, interfaces and experiences for your users/customers.
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